About US
Better for You, Better for the Planet
Better for You, Better for the Planet
Story
Imagine a world where harmful habits no longer hold us back—a world where healthier choices lead to stronger families, vibrant communities, and a brighter future. At Greenbite, this vision fuels everything we do.
Born from the determination to create a tobacco-free society, Greenbite is more than a brand; it’s a movement. Rooted in the ethos of Athveda Lifesciences, we are committed to empowering individuals to break free from harmful traditions and embrace a healthier, more purposeful life. Combining nature’s wisdom with modern science, we provide practical, natural solutions that support your journey—every bite, every choice, every day.
Greenbite stands for transformation—not just of habits, but of lives. Every step we take is about giving people the tools and care they need to make better choices. Together, we can create a tomorrow filled with health, hope, and happiness.

Our Team
Gagan Goswami
Co-Founder and CEO
M.S. (Pharm.) Natural Products, Ph.D
Gagan Goswami
Gagan Goswami is the visionary leader behind Greenbite, founded with the mission to help individuals break free from the harmful grip of tobacco and related products. With over 15 years of expertise in Modern Drug Discovery and Natural Products, Dr. Goswami merges his deep knowledge of pharmacology with a profound belief in the healing power of Natural Medicines and Ayurveda.
This unique fusion of scientific rigor and traditional wisdom has driven the creation of Greenbite—a revolutionary, tobacco-free solution designed to support those committed to quitting harmful habits.
With a deep passion for transforming lives, Dr. Goswami’s work in Ayurveda-inspired modern medicines and evidence-based nutraceuticals aims to make a lasting, positive impact on society. Greenbite reflects his dedication to offering a safer, more holistic path to quitting, empowering individuals to embrace healthier, tobacco-free lives.
Darshana Patel
Co-Founder and R&D Head
M.Sc. (Microbiology)
Darshana Patel
Darshana Patel is the driving force behind the scientific development of Greenbite. With over 14 years of experience in Pharmaceutical and Microbiome Research, she brings a wealth of knowledge and expertise to the team. Her dedication to improving public health is driven by a personal story—her close family member’s struggle with oral cancer caused by chewable tobacco. Witnessing the painful effects of tobacco consumption in her own family ignited her mission to make a tangible difference in the lives of individuals worldwide.
At Greenbite, Darshana leads the charge in research and development, blending modern scientific innovations with natural, evidence-based solutions. Her work aims to not only support individuals in quitting tobacco but also to contribute to a broader societal transformation by offering a healthier, sustainable alternative to harmful habits.
Through Greenbite, Darshana envisions a future where fewer people suffer from tobacco-related diseases and more individuals embrace a path toward lasting well-being. Her commitment to creating impactful, science-backed solutions is shaping a world free from the devastating effects of tobacco.
Amit Mehta
Head - Anti-tobacco Initiatives
BE, M.B.A. (Marketing)
Amit Mehta
Amit Mehta brings 12+ years of IT expertise and a passion for social impact to Greenbite. With a proven track record in digital strategy and innovation, he now drives large-scale behavioral change, helping individuals break free from tobacco addiction through strategic awareness and technology-driven initiatives.
At Greenbite, Amit leads anti-tobacco efforts by leveraging AI, data analytics, and digital outreach to create impactful campaigns that inspire healthier choices. His deep understanding of consumer behavior and digital ecosystems ensures Greenbite’s mission reaches and empowers more lives.
By combining cutting-edge technology with a deep understanding of public health challenges, Amit is shaping innovative strategies to educate, engage, and transform lives. His work fuels Greenbite’s vision of driving lasting societal change through awareness and holistic well-being.
Amit Mehta
Head - Anti-tobacco Initiatives
BE, M.B.A. (Marketing)
Amit Mehta
Amit Mehta brings 12+ years of IT expertise and a passion for social impact to Greenbite. With a proven track record in digital strategy and innovation, he now drives large-scale behavioral change, helping individuals break free from tobacco addiction through strategic awareness and technology-driven initiatives.
At Greenbite, Amit leads anti-tobacco efforts by leveraging AI, data analytics, and digital outreach to create impactful campaigns that inspire healthier choices. His deep understanding of consumer behavior and digital ecosystems ensures Greenbite’s mission reaches and empowers more lives.
By combining cutting-edge technology with a deep understanding of public health challenges, Amit is shaping innovative strategies to educate, engage, and transform lives. His work fuels Greenbite’s vision of driving lasting societal change through awareness and holistic well-being.
Dr. Raghubhai P. Mesvaniya
Ayurveda & Complementary Medicines Expert
Bachelor of Shuddha Ayurvedic Medicine (BSAM)
Dr. Raghubhai P. Mesvaniya
Dr. Raghubhai P. Mesvaniya brings over five decades of invaluable expertise in Ayurveda and holistic healing to Greenbite. For nearly 50 years, he has dedicated his life to restoring wellness through the ancient wisdom of Ayurveda, helping individuals overcome a variety of health challenges.
Dr. Mesvaniya’s selfless service, particularly during his time at the “Lalbapa ni Rammadhi” Ashram, has earned him deep respect for his patient-centered approach. He blends traditional Ayurvedic therapies with compassionate care, ensuring a holistic treatment experience.
At Greenbite, Dr. Mesvaniya plays a vital role in integrating Ayurvedic wisdom with modern science, guiding the development of natural, healthier alternatives to tobacco and harmful habits. His work supports Greenbite’s mission of empowering individuals to lead healthier, tobacco-free lives and creating a lasting positive impact on society.
Dr. Raghubhai P. Mesvaniya
Ayurveda Expert
Bachelor of Shuddha Ayurvedic Medicine (BSAM)
Dr. Raghubhai P. Mesvaniya
Dr. Raghubhai P. Mesvaniya brings over five decades of invaluable expertise in Ayurveda and holistic healing to Greenbite. For nearly 50 years, he has dedicated his life to restoring wellness through the ancient wisdom of Ayurveda, helping individuals overcome a variety of health challenges.
Dr. Mesvaniya’s selfless service, particularly during his time at the “Lalbapa ni Rammadhi” Ashram, has earned him deep respect for his patient-centered approach. He blends traditional Ayurvedic therapies with compassionate care, ensuring a holistic treatment experience.
At Greenbite, Dr. Mesvaniya plays a vital role in integrating Ayurvedic wisdom with modern science, guiding the development of natural, healthier alternatives to tobacco and harmful habits. His work supports Greenbite’s mission of empowering individuals to lead healthier, tobacco-free lives and creating a lasting positive impact on society.
Dr. Anand Deshmukh
Scientist and Behavioral Expert
M. Pharm., Ph.D, M.B.A.
Dr. Anand Deshmukh
Dr. Anand Deshmukh brings 17 years of experience in Pharmaceuticals, complemented by expertise in mental health, addiction, and emotional well-being. As both a Scientist and Behavioral Counsellor at Greenbite, he merges scientific innovation with psychological insights to develop effective solutions for tobacco cessation and mental wellness.
Focused on tackling addiction, stress, and depression, Dr. Deshmukh has actively supported youth and professionals in improving mental health and preventing depression through counseling and lectures. His work promotes emotional resilience and mental wellness.
At Greenbite, Dr. Deshmukh combines his scientific knowledge and psychological insights to develop solutions addressing both the physical and emotional aspects of tobacco addiction. His contributions align with Greenbite’s mission to empower individuals to lead healthier, tobacco-free lives while promoting emotional resilience and mental well-being.
Chirag Ranpariya
Head-Operations
Master of Computer Applications (MCA)
Chirag Ranpariya
Chirag Ranpariya brings extensive experience and a visionary approach to his role as Head of Operation at Greenbite. With a Master’s in Computer Applications and a strong entrepreneurial background, Chirag has led innovative ventures in sustainable agriculture, recycling, and the dairy industry, including the creation of Samarpan Gaushala and Samarpan Herbs Life.
At Greenbite, Chirag oversees operations, focusing on enhancing efficiency, resource management, and growth. His leadership ensures that Greenbite’s mission to provide nature-inspired, science-backed products aligns with operational excellence.
A passionate advocate for nature and animal welfare, Chirag also supports initiatives for the rehabilitation of stray cows and bulls, reinforcing Greenbite’s commitment to holistic wellness and sustainability.
Ankur Dholakiya
Head- Chief Holistic Wellness
Holistic Wellness Coach
Ankur Dholakiya
Ankur Dholakiya, with over 14 years of transformative experience in holistic wellness, spirituality, and personal development, is the Head- Chief Holistic Wellness at Greenbite. As a certified spiritual practitioner, energy healer, and wellness coach, Ankur specializes in helping individuals break free from harmful habits and addictions. He integrates practices such as mindfulness, Reiki, Pranic Healing, and physical workouts to guide individuals towards achieving balance in their mind, body, and spirit.
In his role at Greenbite, Ankur’s focus is on empowering individuals to overcome addictions, including tobacco, by promoting a holistic approach to wellness. His work aligns with Greenbite’s mission to support healthier, tobacco-free lives while fostering emotional and spiritual well-being. Through mindfulness, energy healing, and physical fitness, Ankur inspires lasting transformation, helping people lead more balanced and fulfilled lives.
Vision
To lead the way in building a tobacco-free world by empowering individuals with Practical, natural solutions that help them make healthier choices, improve their lives, and shape a better future.
Mission
Our mission is to help individuals and families embrace healthier, tobacco-free lives with natural, science-backed solutions. By combining ancient wisdom and modern innovation, we aim to create lasting positive change for a healthier, more sustainable future for everyone.
Greenbite Quality Policy
At Greenbite, quality is the foundation of everything we do. We are committed to providing safe, natural, and scientifically proven wellness solutions that empower healthier, tobacco-free lives.

Safety Comes First
Ingredient Selection: We carefully select high-quality, ethically sourced herbal extracts, ensuring purity and compatibility.
Precise Dosing: Ingredients are scientifically measured for optimal effectiveness and safety.
Manufacturing Integrity: Our products are made under GMP standards, rigorously tested for consistency.
No Harmful Substances: Free from tobacco, nicotine, and harmful chemicals, offering only health benefits.
Backed by Science, Inspired by Nature
Combining Ayurvedic wisdom with modern science, we create effective, research-backed products that deliver real results naturally.
Sustainability Commitment
Ethical Sourcing: We protect biodiversity with responsible ingredient sourcing.
Eco-Friendly Manufacturing: We minimize environmental impact throughout the production process.
Sustainable Packaging: We use eco-conscious materials to reduce waste.
Backed by Science, Inspired by Nature
Combining Ayurvedic wisdom with modern science, we create effective, research-backed products that deliver real results naturally.
Holistic Wellness
Greenbite inspires lasting change: We provide practical, natural solutions for tobacco-free living and overall well-being.Empowering individuals and families to make healthier choices every day.
Continuous Innovation
We constantly improve, integrating the latest scientific advancements and customer feedback to enhance product quality and relevance.
Core Values
At Greenbite, we are dedicated to creating a Tobacco-Free Society. Our values guide us in empowering individuals, families, and communities to make healthier, tobacco-free choices for a brighter future.
Health First, Always
Your well-being is our priority. We create safe, effective innovations that support your health naturally, with every solution designed for wellness and safety.
Nature Meets Science
We combine nature’s power with modern science to craft products that work. Rooted in natural ingredients and backed by research, our solutions deliver real results.
Innovation with Purpose
Every Greenbite innovation is aimed at creating a tobacco-free world. Our purpose-driven products bring lasting change and support healthier lifestyles for individuals and families.
Empowering Your Choices
We provide the tools and knowledge to help you make better decisions. With natural, science-backed solutions, we empower you to live tobacco-free, one choice at a time.
Trust and Transparency
We build trust through honesty. With Greenbite, you know exactly what’s inside our products—safe, effective solutions you can rely on.
Better Together
Change is stronger when we unite. We’re not just a brand, but a movement, committed to creating a healthier, tobacco-free society for all.
Sustainability Every Step of the Way
We care for the planet as much as your health. From sustainable sourcing to eco-friendly practices, Greenbite ensures a minimal environmental footprint while supporting your wellness journey.